Digital Marketing

Digital is the new future! It is quite remarkable to say that & equally important to implement marketing techniques to ensure that you get 360 degrees of marketing implemented using cohesive & effective channels.

Digital media has replaced traditional media unimaginably. Traditional medium gave you time to synthesize and process information; it gave your competitors time to react & streamline their marketing artillery. Digital age replaced all that with instant access to information at your finger tips. All you have to do is, surf! Thus, we recommend online marketing should be given its due respect in your marketing budgets.

Digital marketing is just not a single service but it is a portfolio. If you have something in mind which we have not listed here, do not hesitate to drop us an email at and we shall revert with a proposal meeting your requirements.

Pay Per Click Marketing

Reach the consumers throughout internet, across borders, right to the pages that they are viewing. Ranging from Pay Per Click options to display ads, our team will take care of complete end to end inorganic marketing needs.

Not every product is suited for a particular advertising model OR network; and that is where you need to hire expert who can manage multiple advertising channels for you. From target audience to acquire bounced traffic, we can give your brand a complete presence upto 5 tiers.

Following are the few service addons that we deliver in comprehensive service campaigns management, user experience, visit/time drill reports, geographies, keyword research & terming, KW Density Management, Design & Content Management, Landing page optimization & bucket management, bid management – realtime, projected & staggered.

Leave your technical worries with us & our team will work with all these tools at backend without even letting you know that they are working literally on each single visitor on your website. Now that is what we call comprehensive!

Affiliate Marketing

In affiliate marketing, an affiliate – a smaller company, is paid out a commission when a visitor from his website buys/signs-up for your product. Since the affiliate only makes a small commission on the product sale, they try to maximize their revenue by further marketing to smaller networks which is a bad practice. Many marketing companies, today offer affiliate marketing as a part of Internet marketing without shelling out what are the associated costs.

Affiliate marketing works well as smaller companies often wish to earn commissions by showing ads. They are not worried about your brand value or the lineage. This is where most companies fail. Understanding the market, product/service specification & affiliate selection is rather a tedious process. Affiliate marketing is not for everyone!

To sit at the top of affiliates network, require a very rigorous approach towards affiliate pruning. We ensure that your affiliates are servicing ads in right domain & not to a lower tier of brands. That is where we step in pruning & save your brand from diluting its image. It is often said – “Exclusive is not for masses but for a select few”.

CPA (Cost Per Action)

Cost per acquisition (CPA), also known as “Cost per action” or pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition – for example a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc.

Direct response advertisers often consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired acquisition has occurred. The desired acquisition to be performed is determined by the advertiser. In affiliate marketing, this means that advertisers only pay the affiliates for leads that result in a desired action such as a sale. This removes the risk for the advertiser because they know in advance that they will not have to pay for bad referrals, and it encourages the affiliate to send good referrals.

CPL (Cost Per Lead)

Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser’s offer. It is also commonly called online lead generation.

Contrary to cost per mile (CPM) and cost per click (CPC) pricing models, where advertisers are charged for impressions (a.k.a. “views”) and clicks, respectively, in a CPL pricing model advertisers pay only for a qualified sign-up regardless of how many impressions or clicks their advertisement receives. CPL advertising enables advertisers to generate guaranteed returns on their online advertising money.

CPM (Cost Per mile)

Cost per mile (CPM), also called cost ‰ and cost per thousand (CPT) (in Latin mile means thousand), is a commonly used measurement in advertising. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of showing the ad to one thousand viewers. It is used in marketing as a benchmarking metric to calculate the relative cost of an advertising campaign or an ad message in a given medium.

The “cost per thousand advertising impressions” metric (CPM) is calculated by dividing the cost of an advertising placement by the number of impressions (expressed in thousands) that it generates. CPM is useful for comparing the relative efficiency of various advertising opportunities or media and in evaluating the overall costs of advertising campaigns.